Your consumers may know more about your competitors than you do!

Your customers may be more knowledgeable about your competitors than you are!

It wasn’t long ago that consumers had a limited number of companies from which to choose. This was frequently determined by geographical boundaries, the amount and type of advertising used, and specific needs. That is no longer the case. Companies can compete on a national and sometimes even global scale thanks to the internet and Read more about Your customers may be more knowledgeable about your competitors than you are![…]

Strategy for marketing your business

Strategy for marketing your business

Marketing strategy assists organisations in focusing their attention on complete resource utilisation to increase sales and outperform competitors. Every business employs marketing strategies to retain existing customers, attract new customers, and maintain and improve its market reputation. A marketing strategy is considered first when developing a marketing plan. The marketing plan outlines the steps that Read more about Strategy for marketing your business[…]

Trigger Words to Use in Emotional Marketing

Trigger Words to Use in Emotional Marketing

When you engage in emotional marketing, you’ll want to learn the trigger words to use to garner specific emotions for your audience. Words change the significance, attitude and impulse of your audience to act. As they say, words are important. Words have meaning, and you’ll want to use them very carefully as you form your Read more about Trigger Words to Use in Emotional Marketing[…]

thought leader

How to Position Yourself as a Thought Leader in Your Niche

There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing. The first step is to know your niche inside and out. What do your customers want and need most? What are their pain points, that is, the most important problems that they need to solve?

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