When you engage in emotional marketing, you’ll want to learn the trigger words to use to garner specific emotions for your audience. Words change the significance, attitude and impulse of your audience to act. As they say, words are important. Words have meaning, and you’ll want to use them very carefully as you form your Read more about Trigger Words to Use in Emotional Marketing[…]
Flyers, postcards, and brochures are great ways to promote your business. They might seem old-fashioned, but they can be very beneficial depending on what type of business you have. Its relatively inexpensive to use this marketing method, so it won’t hurt to try it for your business too. Create Excellent Material – Don’t just slap Read more about How to Use Flyers, Postcards and Brochures to Promote Your Business[…]
Video testimonials instill a lot more trust and credibility than text or even audio testimonials. People actually have a person they can relate to; they can see the expression on their faces and the belief in the product is actually felt. People instinctively know that it’s much harder to fake a video testimonial, which makes it all the more powerful.
How do you get video testimonials?
In order to get others to listen to what you have to say, you need to be able to convey what makes you credible. To keep others from getting turned off, however, it can’t sound like you’re bragging. Top copywriters and marketers are able to weave massive amounts of credibility into their copy, without ever sounding like they’re bragging. Here’s how it’s done.
Many new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they think is a great new idea and start to try to sell it without doing proper market research to determine demand and what customers in the niche are willing to pay for products. Other new business owners go to the opposite extreme and steer clear of certain top-earning niches because they think there is too much competition.