It wasn’t long ago that consumers had a limited number of companies from which to choose. This was frequently determined by geographical boundaries, the amount and type of advertising used, and specific needs. That is no longer the case. Companies can compete on a national and sometimes even global scale thanks to the internet and Read more about Your customers may be more knowledgeable about your competitors than you are![…]
Marketing strategy assists organisations in focusing their attention on complete resource utilisation to increase sales and outperform competitors. Every business employs marketing strategies to retain existing customers, attract new customers, and maintain and improve its market reputation. A marketing strategy is considered first when developing a marketing plan. The marketing plan outlines the steps that Read more about Strategy for marketing your business[…]
When you engage in emotional marketing, you’ll want to learn the trigger words to use to garner specific emotions for your audience. Words change the significance, attitude and impulse of your audience to act. As they say, words are important. Words have meaning, and you’ll want to use them very carefully as you form your Read more about Trigger Words to Use in Emotional Marketing[…]
Flyers, postcards, and brochures are great ways to promote your business. They might seem old-fashioned, but they can be very beneficial depending on what type of business you have. It’s relatively inexpensive to use this marketing method, so it won’t hurt to try it for your business too. Create Excellent Material – Don’t just slap Read more about How to Use Flyers, Postcards and Brochures to Promote Your Business[…]
Video testimonials instil a lot more trust and credibility than text or even audio testimonials. People actually have a person they can relate to; they can see the expression on their faces and the belief in the product is actually felt. People instinctively know that it’s much harder to fake a video testimonial, which makes it all the more powerful.
How do you get video testimonials?