The email address is the holy grain of internet marketing. Once you have someone’s email, they are many, many more times more likely to buy than a one-time visitor.
Unfortunately, visitors today are much more reluctant to hand out their address. People simply get far too many emails in this day and age to want to sign up for another email list.
So how do you get someone to trust you enough to give you their email? They need to know these three essential things.
What Do I Have to Gain?
This is the most important question of all: “What do I have to gain?”
If someone would gain a 50% increase in income by being on your email list, no matter how many emails they’re getting today they’re probably going to sign up for your list.
On the other hand, if you’re offering lessons on basket weaving and they have no interest in basket weaving, it doesn’t matter how good your marketing is: they’re not going to sign up.
The trick to using this principle effectively is crafting a great offer. Make sure they know that the moment they sign up, they’ll get something valuable that’ll help them in their life, immediately.
The higher you can get the perceived value of this offer, the better. Some examples of offers that have worked include free digital reports, free audio interviews and even free shipped DVDs.
Who Are You and Why Should I Listen?
With so many people claiming to be experts on so many different subjects, it’s hard for people on the web to know who to trust.
Why should they believe that you know what you’re talking about? What sets you apart from other people; and why should they sign up for your list rather than someone else’s?
To overcome this obstacle, share your experiences, qualifications, personality and most importantly results. What have you done in the past that would impress your potential customers? Don’t be shy about showcasing that.
What Will You Do with My Email?
Once you have their email, what will you do with it? Will you add it to a bunch of spam lists and sell it to other marketers? Will you email them every day with sales offers? Or will you give them high-value content, once or twice a week?
When it comes down to it, users just want to know that they’re going to have a positive experience as a result of being on your list.
You don’t need to give them a detailed business plan about what you’re going to use their email for; however, many marketers have found that just one or two lines telling users they won’t be spammed and that they’ll only be emailed content once a week actually increases conversion significantly.
These are the three things users need to know before they’ll feel comfortable giving you their email address. Address all three issues and watch your opt-ins soar.