How to Get Current Customers to Refer You to Others

According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread…

Using Emotion in Marketing Communications

Great marketing seeks to tug at the emotional strings of the audience. Because if you can get them to think about things that trigger emotions - like happiness, longing, their sense of loss and more, you can also trigger them to answer your call to action. In fact, if you…

Building Customer Relationships That Last

One of the ways a business builds its brand is to tug at the emotions of their audience. The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients. You can actually set out to build these…

Why Implementing Social CRM Is Important To Your Business

Everyone and their pet is on social media these days, and so are smart businesses.  Companies from around the globe have found that being on sites like Facebook and Twitter have helped them significantly in terms of what is referred to as “social CRM”.  Social CRM, also known as “social…