For brands and influencers to engage with their audiences, video marketing has become a crucial tactic. While YouTube is the most popular video network, recent policy changes regarding filtering and monetisation have many producers exploring for YouTube alternatives.
Rumble is a rapidly developing video platform that marketers and influencers are using as an alternative to YouTube. Rumble bills itself as a forum for “open and honest communication” that does not censor or demonetise films in the same way that YouTube does. Rumble provides some appealing benefits for digital marketers trying to grow their video audience:
The Benefits of Using Rumble for Video Marketing
•No censorship or demonetisation: According to Rumble, they do not filter videos or withdraw monetisation for arbitrary reasons. Creators have greater freedom of expression and flexibility over how they monetise their videos.
•Keep more ad revenue: Rumble offers a greater ad revenue split than YouTube. Depending on their partnership level, creators can keep up to 100% of ad revenue from their videos.
•A chance to get in on the ground floor: Because Rumble is still in its early stages, creators have the opportunity to build their audience and establish themselves as leaders in their area. On Rumble, brands may also become industry pioneers.
SEO advantages: Because Rumble is less crowded than YouTube, videos on the platform rank highly in search engines like Google. This can result in increased organic traffic to your videos.
However, there are several drawbacks to consider:
Rumble Cons for Video Marketing
•viewership size is smaller: Rumble’s viewership is little in comparison to YouTube’s over 2 billion monthly visitors. It will most likely take some time to increase your viewership.
•Restricted monetisation possibilities: While Rumble does offer video commercials, it lacks the range of monetisation opportunities available on YouTube, such as channel memberships, merchandising, and sponsorships.
•Key features are missing: Rumble lacks some of YouTube’s advanced features, such as end screens, cards, and playlists. There is also no official mobile app for the platform.
•Questions regarding long-term viability: As a new platform, there are concerns about Rumble’s long-term viability and capacity to attract additional producers and viewers.
Overall, Rumble shows promise as a video marketing alternative to YouTube. The platform provides more freedom and authority to creators who are upset with YouTube’s regulations. However, compared to YouTube, the smaller audience size and platform features may limit growth prospects. A multi-platform video strategy that combines both YouTube and Rumble may be the best option for most.
