How Social CRM Software Can Help You Create Brand Loyalists

Marketers and business owners are always on the hunt for new and exciting leads, but who they often forget about are the customers that they already have.  What happens to those customers that you’ve already converted?  More often than not, those customers simply fall through the cracks.  Sure, you may add them to your email marketing list and send them messages from time to time.  But how many of them are still reading those emails?

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