Master Storytelling for Maximum Credibility

Storytelling makes sales letters and websites much more entertaining, gives you huge boosts in credibility and will in general significantly increase your sales. What are the elements of a great story? How can you use it to increase your credibility? Here are the most important skills and elements to master.

Choosing a Business School

Choosing a business school and choosing an MBA programme are two related matters. So, in addition to these notes, read the article on choosing an MBA programme. Remember that getting an MBA is one thing – getting one that is respected and recognised may be a different thing. The respect and recognition that a programme has […]