Everyone and their pet is on social media these days, and so are smart businesses. Companies from around the globe have found that being on sites like Facebook and Twitter have helped them significantly in terms of what is referred to as “social CRM”. Social CRM, also known as “social customer relationship management”, allows for companies to make use of these social networks to foster a deeper connection and understanding with their potential leads and customers by being able to engage and interact with them.
If you have been on Facebook recently, you will have noticed adverts to use Shopify, a software system that allows you to sell your products on your Facebook page. Customers can even share their favourite products or purchases with their friends.
A recent study that has come out of the Boston has proven to the medical community what marketers have known all along: social media can provide a huge amount of intuitive insight into the lives of almost any and all niche groups and individuals. The research, which was led by Rumi Chunara PhD and John Brownstein PhD of the Boston Hospital’s Infomatics Program (CHIP) used the geo-tag data from Facebook to help determine what peoples’ interests were.