Why Implementing Social CRM Is Important To Your Business

Everyone and their pet is on social media these days, and so are smart businesses.  Companies from around the globe have found that being on sites like Facebook and Twitter have helped them significantly in terms of what is referred to as “social CRM”.  Social CRM, also known as “social customer relationship management”, allows for companies to make use of these social networks to foster a deeper connection and understanding with their potential leads and customers by being able to engage and interact with them.