It wasn’t long ago that consumers had a limited number of companies from which to choose. This was frequently determined by geographical boundaries, the amount and type of advertising used, and specific needs. That is no longer the case. Companies can compete on a national and sometimes even global scale thanks to the internet and Read more about Your customers may be more knowledgeable about your competitors than you are![…]
Marketing strategy assists organisations in focusing their attention on complete resource utilisation to increase sales and outperform competitors. Every business employs marketing strategies to retain existing customers, attract new customers, and maintain and improve its market reputation. A marketing strategy is considered first when developing a marketing plan. The marketing plan outlines the steps that Read more about Strategy for marketing your business[…]
When you engage in emotional marketing, you’ll want to learn the trigger words to use to garner specific emotions for your audience. Words change the significance, attitude and impulse of your audience to act. As they say, words are important. Words have meaning, and you’ll want to use them very carefully as you form your Read more about Trigger Words to Use in Emotional Marketing[…]
Enhance your online presence with great niche-related features
These days, any serious business owner with a brain in their head has a website or blog to help market their business. A website with your own domain name (URL) establishes a professional online presence and offers a central hub for all of your online and offline marketing efforts. However, if you have not updated your website recently or posted fresh content to it, it’s time to enhance your online presence to improve your chances of succeeding in a competitive niche.
According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services?