When you engage in emotional marketing, you’ll want to learn the trigger words to use to garner specific emotions for your audience. Words change the significance, attitude and impulse of your audience to act. As they say, words are important. Words have meaning, and you’ll want to use them very carefully as you form your Read more about Trigger Words to Use in Emotional Marketing[…]
Storytelling makes sales letters and websites much more entertaining, gives you huge boosts in credibility and will in general significantly increase your sales. What are the elements of a great story? How can you use it to increase your credibility? Here are the most important skills and elements to master.
More and more businesses are reporting today that inbound or online marketing is becoming an increasingly important part of their business plan – and is taking a bigger bite out of their budget year after year. Not only does it cost 61% less to generate a lead through inbound marketing tactics than old and tired outbound marketing methods (HubSpot, 2012) but an increasing amount of money is being spent online.