Medical Researchers Figure Out What Marketers Have Known All Along

A recent study that has come out of the Boston has proven to the medical community what marketers have known all along: social media can provide a huge amount of intuitive insight into the lives of almost any and all niche groups and individuals.  The research, which was led by Rumi Chunara PhD and John Brownstein PhD of the Boston Hospital’s Infomatics Program (CHIP) used the geo-tag data from Facebook to help determine what peoples’ interests were.