It wasn’t long ago that consumers had a limited number of companies from which to choose. This was frequently determined by geographical boundaries, the amount and type of advertising used, and specific needs. That is no longer the case. Companies can compete on a national and sometimes even global scale thanks to the internet and Read more about Your customers may be more knowledgeable about your competitors than you are![…]
Enhance your online presence with great niche-related features
These days, any serious business owner with a brain in their head has a website or blog to help market their business. A website with your own domain name (URL) establishes a professional online presence and offers a central hub for all of your online and offline marketing efforts. However, if you have not updated your website recently or posted fresh content to it, it’s time to enhance your online presence to improve your chances of succeeding in a competitive niche.
According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services?
Not too long ago, Facebook’s owner Mark Zuckerburg unveiled Facebook’s newest endeavour: Facebook Home. This feature, created to meet the demands of the over one billion users who use Facebook almost every day (with the majority of them now accessing this social media site through mobile devices and smartphones), has been built to further encourage a user’s interaction with other Facebook users on this already booming social network.