Strategy for marketing your business

Strategy for marketing your business

Marketing strategy assists organisations in focusing their attention on complete resource utilisation to increase sales and outperform competitors. Every business employs marketing strategies to retain existing customers, attract new customers, and maintain and improve its market reputation. A marketing strategy is considered first when developing a marketing plan. The marketing plan outlines the steps that […]

The Soft-Skills Approach To Your Social Strategy

The first thing to embrace on entering the online space is the notion of conversation versus monologue. As much as a brand will choose to be on a given platform to advertise its goods and services, the big difference with traditional advertising spaces is that the user WILL interact with you directly, and with much […]